Facebook is a great resource for small commercial service businesses. With more than 2.7 billion monthly active users, Facebook is the biggest worldwide social network. Social media strategy is important to commercial service businesses, and participating in Facebook groups should be part of that strategy.
However, not all Facebook groups are created equal. It’s important to interact in groups that can boost your profile, connect you with customers, or give you valuable business advice.
Why Facebook Groups?
Participating in Facebook groups has several benefits. Joining industry professional groups can help you learn from others, get advice on tricky customer service questions, and learn about how new tech works for businesses like yours. You can also build some professional camaraderie and connections.
Most professional Facebook groups are private. This means that you have to be approved to join, and only those in the group can post and see what’s posted.
Commercial service providers can also participate in groups where users are looking for advice, which can be a great way to gain customers. You might answer a question from someone across the country, but a local user may read it and look to you as the local expert. These groups are usually public, meaning that anyone can see posts and add posts.
Fortunately—and unfortunately—there are a lot of Facebook groups. You may not know where to start, so we have a few tips.
Start with Local Commercial Service Facebook Groups
Small businesses of all kinds, from commercial service providers to online retailers, have been using local Facebook groups as a growth tool. While a retail business might advertise new products or events, service providers can network to reach new customers by answering questions or by posting helpful advice.
For example, HVAC experts who regularly post advice on what homeowners can do to take care of their cooling and heating systems are more likely to be seen as the top local expert by potential customers.
It’s also a great place to start conversations that could lead to new customers. If someone posts a question asking why their laminate floors felt warm in one spot, it’s a perfect opportunity for a local plumber to help them troubleshoot. When that user realizes they may have a potentially costly slab leak, they already know who to call. Every post builds your reputation as an expert and can lead new customers.
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Useful Facebook Groups for Commercial Service Businesses
Whether you’re in charge of the office, a service technician, or small business owner, there’s a Facebook group for you. While you should first engage with local groups, larger, wider groups can help you with advice, create new business connections, and keep you at the top of your game. Check out the groups we have our eye on and see how they can benefit you.
Service Business Growth for HVAC, Electrical, Plumbing, and More
With 3K members, this private Facebook group is for dyed-in-the-wool service experts to share strategies, new technology and more. It’s maintained by two men who went from having one truck to having a multi-million-dollar business.
The group description says, “Service Business Growth is the Facebook group exclusively for owners of HVAC, Electrical, Plumbing, Restoration businesses, and more, to show you exactly how to grow your business.”
Field Service Discussion Board
With 1.4K members, this private Facebook group is for field service employees to talk shop. While many field or commercial service groups are geared toward owners, this one is specifically not for business owners, but the people who work for them.
The group description says, “For field service professionals only; Requires you answer questions to join; Share your tips, stories, photos and laughs.”
Trade Service Companies Owners Insight
With 2.2K members, this private Facebook group is for field service business owners only. If you’re an office dispatcher or administrative professional, this is a great group to recommend to the owner.
The group description says, “Plumbing, HVAC, Electrical, Septic, etc. Serious owner knowledge sharing, advice and inspiration.”
Add Facebook Groups to Your Growth Toolbox
These are just a few of the many groups on Facebook that could be a great addition to your commercial service growth toolbox. They’re another way to boost your visibility, get great advice, and earn new customers.
Find other ways to grow in our new checklist, “How to Obtain More Online Customer Reviews.”