How to Convert More Website Visitors to Leads with Web Text Widgets

July 29, 2020

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Texting is the fastest and easiest way to communicate with your potential customers. 95% of all text messages are read within three minutes and most are replied to within 90 seconds. In contrast, the average conversion rate for online forms across all industries is only 3%.

There are a number of reasons why customers don’t convert. It can be cluttered landing pages, inconsistent messaging, and unclear call-to-action (CTA) that provides no value to your customers.


But the truth is your customers are busy. They’ve got family responsibilities or work commitments. They barely have time to check their emails—let alone fill out forms to ask your business questions. That’s why it’s important for companies of all sizes to consider in an all-in-one field service management solution and take advantage of web text widgets like ServiceChat.ai to improve the customer buying experience.


And because it’s embedded into your website, the widget is great for capturing leads at the moment of highest intent. With text messages having a 98% open rate, it’s difficult for leads to slip through the cracks since your team can reply with text messages.



After all, wouldn’t it be ideal to allow leads and customers to easily connect with your company? We know growing HVAC, plumbing, electrical contracting and other service contractors and businesses need automated processes and tools like HVAC service software to efficiently perform day-to-day operations. With a comprehensive field service software, you can manage every aspect of your company all from a central interface—including easy-to-use communication tools to relay information between your customers, the field, and the office.



How Does a Text-Me-Back Website Widget Work?

Working directly with ServiceCall.ai, our text-me-back web widget, ServiceChat.ai, offers the ability to be embedded into your website or any of your marketing landing pages. It allows your website visitors to initiate a text message conversation where an admin/office user from your team picks it up from the “Call & Message Center” of ServiceCall.ai.



If you’re not investing in making it easy for your prospective customers to give out their contact information, it’s likely that your leads will turn cold quickly and you end up losing new business. To do this, you need to make it as easy and painless as possible, and that’s exactly what this widget does.

Here’s a quick breakdown of how it works.


1. The visitor enters your website or landing page and clicks on the widget to speak with you

You can personalize your widget’s accent color to match the branding of your business and see it applied in real-time in a preview pane.


2. A pop-up opens for visitors to provide their contact information

When clicked, the button opens up for the visitor to enter in their information and compose a message without having to first text message your company.


3. They click send and it kicks-off a new conversation that appears in the inbox of ServiceCall.ai 

The information they provide will appear as a text message in your inbox on the ServiceCall.ai admin portal and the call center.


How to Setup ServiceChat.ai

As we mentioned before, ServiceChat.ai works within ServiceCall.ai so it’s free to create the widgets as long as they each have dedicated phone numbers.

Here are some prerequisites before you get started.


  1. If you haven’t already, sign up with ServiceCall.ai to unlock all of the key benefits it offers
  2. You must have one or more numbers added to your account
  3. Have an SMS flow assigned to the number(s) to ensure a new message lands in a message inbox
  4. If you’re using different widgets for sales lead capture and service requests, you must create separate user groups and assign those groups to the dedicated number’s SMS flow



At the bare minimum, the widget will help you collect contact information for your website visitors. When combined with other features in ServiceCall.ai, it has the power to maximize your team’s response rate and track each incoming text and the success of your marketing initiatives.

These are just a few of the many benefits of ServiceChat.ai that are used in tandem with ServiceCall.ai. If you’re just getting started with enabling your customers to text or chat with you from your website, the widget is available today to all Service Fusion customers.


Ready to see if Service Fusion’s field service management is a good fit for your company’s needs? Our team is standing by to give you a free demo based on the features your company needs. Reach out to our product advisors and get started today.

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